The Mind Mountain is a Mountain Bike Coaching company based in Squamish, BC and Derby, Tasmania.
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Founded by Jake Johnstone, alongside co-owner and partner Kat Ewart, we help riders of all skill levels break through barriers and boost performance.
We take a 'full-circle' approach - physically, technically, mentally, and emotionally. Our coaching, trips, and free content emphasize often-overlooked mental skills, ensuring you're ready to tackle new challenges with confidence and a smile.
We combine traditional PMBIA mountain bike lessons with cutting-edge psychological tools, biomechanics, and equipment setup training to provide a well-rounded, personalized experience.
Our mission is to inspire an active mountain biking lifestyle and empower riders with the skills and mindset for more positive, rewarding rides.
About Jake Johnstone
PMBIA L3 CERTIFIED INSTRUCTOR | WILDERNESS FIRST RESPONDER
MENTAL HEALTH WILDERNESS FIRST AIDER
Hi, I'm Jake (He/Him), owner and lead coach of The Mind Mountain. I'm passionate about mountain biking, personal growth, and helping others have more fun on the trails.
In my early days as a PMBIA Instructor & Guide on the 'North Shore,' I loved seeing small tweaks transform a rider's control and confidence. But when I encountered a mentee with a mental block from a past injury, no amount of technical skill training alone could help her overcome it on the trail.
This led me on a journey into sports psychology, mental training, and embodiment through facing my own challenges. Along the way, I've been fortunate enough to learn the tools to help riders work through mental barriers in ways that do not increase their likelihood of crashing or injury. Now, as a regular rider who’s been there, I’m excited to help you unlock your full potential!
About Kat Ewart
OPERATIONS SPECIALIST | WILDERNESS FIRST RESPONDER
Hi, I’m Kat (She/Her), co-owner and Operations Specialist of The Mind Mountain. I’ve transitioned from corporate to the trails and now help run everything behind the scenes alongside my partner, Jake.
Inspired by the mountains and endless trails here in Squamish, I’m passionate about being outside and spend most of my free time biking, hiking, or trail running.
With a background in customer service, operations, and team leadership, I’ve always loved helping people feel supported and looked after. I bring that same mindset to The Mind Mountain, whether I’m organizing the behind-the-scenes details, creating content, or making sure our riders have a great experience.
Building The Mind Mountain with Jake has been a pretty special adventure of its own! Thanks for being a part of this journey, and see you on the trails while I take some happy snaps and videos of our riders.
LIFE IS BETTER ON BIKES.
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