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Online Coaching

The Focus Formula

Learn how to make your mind work for you, not against you.

Everyone reading this knows how important the mental component is, but how much time & energy do we spend building that skillset?

This is your chance to change that.

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Hi, I’m Jake Johnstone, owner and lead coach at The Mind Mountain. Over the last six years, I’ve been refining a curriculum of mental performance strategies designed to help athletes like you overcome fear, doubt, and lack of focus in high-stakes environments. While my work started with mountain bikers, I quickly discovered that these tools go beyond one discipline - they’re just as powerful for skiing, climbing, running, and beyond.

The Focus Formula is my new online course, built for mountain sports enthusiasts, athletes, and coaches who are ready to break through mental barriers and achieve their personal version of high performance. Whether you’re tackling technical descents, pushing your limits on the slopes, or overcoming self-doubt on a climbing project, this program offers you the tools to go stronger, faster, and harder—without increasing your risk of injury.

Why Mental Performance Matters
 

We’ve all heard the saying: "It’s 90% mental."

But how much time do we actually spend developing that skillset? Without mental strategies, you’re leaving untapped potential on the table. The Focus Formula brings elite-level sports psychology principles to everyday riders, skiers, climbers, and runners, helping you perform at your best and enjoy every moment in the mountains.

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What You’ll Gain:

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  • Practical, Proven Tools: Learn strategies previously reserved for top 1% elite athletes, adapted for your everyday mountain pursuits.
     

  • Confidence in Any Environment: Tackle fear and self-doubt head-on with methods you can apply immediately.
     

  • Sustainable Growth: Develop skills that are not only effective now but will empower you for a lifetime of adventure.
     

This isn’t just a course—it’s your blueprint for unlocking focus, flow, and freedom in the mountains.

Ready to shift from surviving to thriving in your sport? Join The Focus Formula today and discover how to bring your best self to every challenge the mountains throw at you.
 

APPLY HERE and take the first step toward unlocking your full potential. Let’s redefine what’s possible together!

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